Design For Action | 2014

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  *Geekbumps* A great line up of speakers i must say! Design for action: Behavioral econ meets UX, taking place on October the 14th in Washington. “Want to learn how to design products… Continue reading

If things were done a little bit differently…

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  Earlier this summer, a new neighbour embraced the Ramadan spirit and decided to install some play elements in an empty space in Zizinia condominium.. where I live. Noting that (a) there is no… Continue reading

Design and Preventing Behaviours

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I was reading about the ‘anti-homeless spikes’ incident that occurred in UK and other countries, and being an outsider to the issue, I can see why places like Tesco or banks would want to… Continue reading

StartupOnomics 2014

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Charity and Social Entrepreneurship

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Last two weeks I joined another tire upcycling workshop organised by Takween and facilitated by Renet Korthals and Ahmad Borham, we created different play elements to be placed in public spaces for kids… Continue reading

Questioning Maslow’s hierarchy of needs

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The streets of Cairo are full of “mobile entertainment”. You have jokes written on the back of taxis, advice and wisdom written on the back of microbuses, breakthrough innovations to any car problem… Continue reading

Behavioural Design: What Urban Planners Can Learn From Sweden.

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Sweden’s success in reducing its road related deaths has been a hot topic in recent months, with both the Economist blog and Fast Company featuring its successful road design. According to The Economist “Sweden’s roads… Continue reading

Design, Sustainability and Transitional Objects

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The blog has been silent lately and there is an awesome reason behind that! I recently joined the Reform Studio Team as a Design Researcher. It’s a new design studio based in Egypt… Continue reading

Design Verbs

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“We are designing Verbs, not Nouns” Bill Moggridge

The Problem with Triggers

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NB: This is my untested theory! I have a problem with the definition of a behavior, it’s always defined -and confined- as a triggered action. Your phone rings, so you answer the call,… Continue reading